Belgium is set to implement a complete ban on the sale of nicotine pouches from October 1, 2023, as part of the country's anti-tobacco plan endorsed by federal Health Minister Frank Vandenbroucke and 23 other ministers. The royal decree formalizing the ban, published on March 14, marks a significant step in Belgium's efforts to combat nicotine addiction and its associated health risks.
Nicotine Pouches: An Alternative with Potential Dangers
Nicotine pouches, small sachets placed under the upper lip to deliver nicotine into the bloodstream, have gained popularity as an alternative to traditional tobacco products. While these pouches do not contain tobacco themselves, some variants have nicotine levels as high as 90 mg, almost nine times the nicotine content of a regular cigarette.
Scientific studies have raised concerns about the use of nicotine pouches, particularly among young people, highlighting the risks associated with high nicotine content, including addiction and adverse effects on brain development.
Retailers Granted Transition Period to Clear Stocks
While wholesalers were prohibited from selling nicotine pouches as of July 1, retailers have been granted a transitional period until October 1 to clear their existing stocks. This phase allows retailers and consumers limited-time access to these products before the ban takes full effect.
Tobacco Industry Contested Ban, Citing Harm Reduction
Major tobacco companies, including British American Tobacco (BAT) and Philip Morris International, contested the ban through legal channels, arguing that nicotine pouches presented a less harmful alternative to traditional cigarettes. However, the ban proceeded despite their objections, reflecting Belgium's commitment to public health and tobacco control.
Belgium Aligns with European Counterparts in Nicotine Pouch Regulation
Belgium's decision to ban nicotine pouches aligns with similar actions taken by other European nations. The Netherlands has a ban on nicotine pouches containing more than 0.035 milligrams of nicotine, effectively limiting the availability of most pouches. In contrast, Sweden allows the sale of snus, a variant of nicotine pouches that contain tobacco, and nicotine patches.
As Belgium enforces this significant change in its nicotine market, consumers and retailers must stay informed and explore alternative options if needed. The country's stance on nicotine pouches reflects a broader shift in attitudes toward harm reduction and public health across Europe, as nations grapple with the complex landscape of nicotine products.
